Data Protection
Introduction
With the following data protection declaration we would like to inform you about the types of
your personal data (hereinafter also referred to as „data“) which we process, for what
purposes and to what extent. The data protection declaration applies to all processing of personal
data carried out by us, both in the context of providing our services and, in particular, on our
websites, in mobile applications and within external online presences, such as our social media
profiles (hereinafter also referred to collectively as „online offer“). The terms used
are not gender-specific.
Table of contents
Responsible
TWENTYFOURSEVEN GmbH, Kaistraße 16, 40221 Düsseldorf
Authorized representatives: Maximilian Grönemeyer
E-mail address: services@twentyfourseven.technology
Legal notice: twentyfourseven.technology/imprint
Overview of the processing operations
The following overview summarises the types of data processed and the purposes of their
processing, and refers to the data subjects.
Types of data processed
- Inventory data (e.g. names, addresses).
- Content data (e.g. text entries, photographs, videos).
- Contact data (e.g. e-mail, telephone numbers).
- Meta/communication data (e.g. device information, IP addresses).
- Usage data (e.g. websites visited, interest in content, access times).
Categories of data subjects
- Interested parties.
- Communication partners.
- Users (e.g. website visitors, users of online services).
Purposes of processing
- Visitor Action Evaluation.
- Interest based and behavioral marketing.
- Contact requests and communication.
- Conversion measurement (measuring the effectiveness of marketing measures).
- Profiling (creation of user profiles).
- Remarketing.
- Reach measurement (e.g. access statistics, recognition of returning visitors).
- Tracking (e.g. interest/behavioural profiling, use of cookies).
Relevant legal bases
In the following, we provide the legal basis of the basic data protection regulation (DSGVO), on
the basis of which we process personal data. Please note that in addition to the regulations of the
DSGVO, national data protection regulations may apply in your or our country of residence and
domicile. If, in addition, more specific legal bases are applicable in individual cases, we will
inform you of these in the data protection declaration.
- Consent (Art. 6 para. 1 sentence 1 lit. a DSGVO) –
The data subject has given his or her consent to the processing of personal data relating to him
or her for one or more specific purposes.
- Fulfilment of a contract and pre-contractual enquiries (Art. 6 para. 1
sentence 1 lit. b DSGVO) – Processing is necessary for the performance of
a contract to which the data subject is party or for the implementation of pre-contractual
measures taken at the request of the data subject.
- Legitimate interests (Art. 6 para. 1 sentence 1 lit. f
DSGVO) – Processing is necessary to safeguard the legitimate interests of the
controller or of a third party unless the interests or fundamental rights and freedoms of the data
subject which require the protection of personal data prevail.
National data protection regulations in Germany: In addition to the data
protection regulations of the basic data protection regulation, national regulations on data
protection apply in Germany. These include in particular the law on protection against misuse of
personal data in data processing (Federal Data Protection Act – BDSG). In particular, the BDSG
contains special regulations on the right to information, the right to deletion, the right of
objection, the processing of special categories of personal data, processing for other purposes and
transmission as well as automated decision making in individual cases including profiling.
Furthermore, it regulates data processing for the purposes of the employment relationship
(Section 26 BDSG), in particular with regard to the establishment, implementation or termination
of employment relationships as well as the consent of employees. Furthermore, state data protection
laws of the individual federal states may apply.
Transmission and disclosure of personal data
Within the scope of our processing of personal data, it happens that the data is transferred to
other bodies, companies, legally independent organisational units or persons or that it is disclosed
to them. The recipients of this data may include, for example, payment institutions in the context of
payment transactions, service providers commissioned with IT tasks or providers of services and
content that are integrated into a website. In such cases we observe the legal requirements and in
particular conclude appropriate contracts or agreements with the recipients of your data which serve
to protect your data.
Data processing in third countries
If we process data in a third country (i.e. outside the European Union (EU), the European
Economic Area (EEA)) or if the processing takes place in the context of the use of services provided
by third parties or the disclosure or transfer of data to other persons, bodies or companies, this
is only done in accordance with the legal requirements. Subject to express consent or contractual
requirements, we process or allow the data to be processed only in third countries with a recognised
level of data protection, including the US processors certified under the Privacy Shield, or on the
basis of special guarantees, such as contractual obligations under so-called standard protection
clauses of the EU Commission, the existence of certifications or binding internal data protection
regulations (Art. 44 to 49 DSGVO, information page of the EU Commission).
Use of cookies
Cookies are text files that contain data from websites or domains visited and are stored by a
browser on the user's computer. A cookie is primarily used to store information about a user during
or after his visit within an online offer. The stored information may include, for example, the
language settings on a website, the login status, a shopping cart or the location where a video was
viewed. The term „cookies“ also includes other technologies that perform the same
functions as cookies (e.g. when user information is stored using pseudonymous online identifiers,
also known as „user IDs“).
The following cookie types and functions are distinguished
- Temporary cookies (also: session or session cookies): Temporary cookies are
deleted at the latest after a user leaves an online offer and closes his browser.
- Permanent cookies: Permanent cookies remain stored even after the browser is
closed. For example, the login status can be saved or preferred content can be displayed directly
when the user visits a website again. The interests of users used for reach measurement or
marketing purposes can also be stored in such a cookie.
- First-party cookies: First-party cookies are set by ourselves.
- Third-party cookies: Third-party cookies are mainly used by advertisers
(so-called third parties) to process user information.
- Necessary (also: essential or imperative) cookies: Cookies can be absolutely
necessary for the operation of a website, for example to store logins or other user input or for
security reasons.
- Statistics, marketing and personalization cookies: Furthermore, cookies are
usually also used in the context of range measurement as well as when the interests of a user or
his or her behavior is viewing certain content, using functions, etc.
Notes on legal bases: The legal basis on which we process your personal data
with the help of cookies depends on whether we ask you for your consent. If this is the case and you
consent to the use of cookies, the legal basis for processing your data is the declared consent.
Otherwise, the data processed with the aid of cookies will be processed on the basis of our
legitimate interests (e.g. in the business operation of our online offer and its improvement) or, if
the use of cookies is necessary to fulfil our contractual obligations.
General notes on revocation and objection (opt-out): Depending on whether the
processing is based on consent or legal permission, you have the possibility at any time to revoke a
given consent or to object to the processing of your data by cookie technologies (collectively
referred to as „opt-out“). You can initially declare your objection by means of the
settings of your browser, e.g. by deactivating the use of cookies (although this may also restrict
the functionality of our online services).
Processing of cookie data based on consent: Before we process data within the
scope of the use of cookies or have them processed, we ask users for their consent, which can be
revoked at any time. Before consent has not been given, cookies are used if necessary, which are
necessary for the operation of our online offer. Their use is based on our interest and the interest
of the users in the expected functionality of our online offer.
When contacting us (e.g. via contact form, e-mail, telephone or social media), the data of the
inquiring persons will be processed to the extent necessary to answer the contact inquiries and any
requested measures. The answering of contact inquiries within the scope of contractual or
pre-contractual relations is carried out in order to fulfil our contractual obligations or to answer
(pre)contractual inquiries and otherwise on the basis of the legitimate interest in answering the
inquiries.
Provision of the online offer and web hosting
In order to provide our online services securely and efficiently, we use the services of one or
more web hosting providers from whose servers (or servers managed by them) the online services can
be accessed. For these purposes we may use infrastructure and platform services, computing capacity,
storage space and database services, as well as security and technical maintenance services.
The data processed within the scope of providing the hosting offer may include all data
concerning the users of our online offer, which are generated within the scope of use and
communication. This regularly includes the IP address, which is necessary to be able to deliver the
contents of online offers to browsers, and all entries made within our online offer or from
websites.
E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt
and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as
further information regarding the e-mail dispatch (e.g. the providers involved) and the contents of
the respective e-mails are processed. The aforementioned data may also be processed for the purpose
of SPAM detection. Please note that e-mails on the Internet are generally not sent in encrypted form.
As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is
used) not on the servers from which they are sent and received. We can therefore not assume any
responsibility for the transmission path of the e-mails between the sender and the reception on our
server.
Collection of access data and log files: We ourselves (or our web hosting provider) collect data
on every access to the server (so-called server log files). Server log files may include the address
and name of the web pages and files accessed, date and time of access, data volume transferred,
notification of successful access, browser type and version, the user's operating system, referrer
URL, the previously visited page and, as a rule, IP addresses and the requesting provider. The
server log files can be used for security purposes, e.g. to avoid overloading the servers
(especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the capacity
utilisation of the servers and their stability.
Online marketing
We process personal data for online marketing purposes, which may include, in particular, the
marketing of advertising space or the display of advertising and other content (collectively
referred to as „content“) based on the potential interests of users and the measurement
of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called
„cookie“) or similar procedures are used, by means of which the user information
relevant for the presentation of the aforementioned content is stored. This information may include,
for example, the content viewed, web pages visited, online networks used, but also communication
partners and technical information such as the browser used, the computer system used and
information on usage times.
As a rule, the information in the profiles is stored in the cookies or by means of similar
procedures. These cookies can later be read out and analysed for the purpose of presenting content on
other websites that use the same online marketing procedure, and can also be supplemented with
additional data and stored on the server of the online marketing procedure provider.
Notes on legal bases: If we ask users to give their consent to the use of third
parties, the legal basis for processing data is consent. Otherwise, the users' data will be
processed on the basis of our legitimate interests (i.e. interest in efficient, economic and
recipient-friendly services). In this context, we would also like to draw your attention to the
information on the use of cookies in this privacy policy.
Services used and service providers
- Google Analytics: Online marketing and web analytics; service providers:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company:
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
- Google Ads and Conversion Measurement: We use the online marketing process
„Google Ads“ to place ads in the Google advertising network (e.g. in search results,
in videos, on web pages, etc.) so that they are displayed to users who have a presumed interest in
the ads; service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4,
Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA.
- Salesforce.com: A provider of cloud computing solutions for business;
headquartered in San Francisco, the company delivers business applications for enterprises over
the internet.
Presence in social networks
We maintain online presences within social networks in order to communicate with the users active
there or to offer information about us there. Please note that user data may be processed outside
the European Union. This can result in risks for the users, because the enforcement of the users'
rights could be made more difficult.
Furthermore, user data within social networks is generally processed for market research and
advertising purposes. For example, user profiles can be created on the basis of user behaviour and
the resulting interests of the users. The usage profiles can in turn be used, for example, to place
advertisements within and outside the networks that presumably correspond to the interests of the
users.
Services and service providers
- Instagram: Social network; service provider: Instagram Inc., 1601 Willow
Road, Menlo Park, CA 94025, USA.
- LinkedIn: Social network; service provider: LinkedIn Ireland Unlimited
Company, Wilton Place, Dublin 2, Ireland.
Deletion of data
The data processed by us will be deleted in accordance with the legal requirements as soon as
their consent permitted for processing is revoked or other permissions cease to apply (e.g. if the
purpose for processing these data ceases to apply or if they are not necessary for the purpose).
Unless the data are deleted because they are required for other and legally permissible purposes,
their processing is limited to these purposes. This means that the data is blocked and not processed
for other purposes. This applies, for example, to data that must be retained for reasons of
commercial or tax law or whose retention is necessary for the assertion, exercise or defence of
legal claims or for the protection of the rights of another natural or legal person.
Amendment and updating of the data protection declaration
We ask you to inform yourself regularly about the content of our data protection declaration. We
will adapt the data protection declaration as soon as changes in the data processing carried out by
us make this necessary. We will inform you as soon as the changes make it necessary for you to
cooperate (e.g. consent) or to receive other individual notification. If we provide addresses and
contact information of companies and organisations in this policy, please note that the addresses may
change over time and please check the information before contacting us.
Rights of data subjects
As data subjects, you are entitled to various rights under the DSGVO, which result in particular
from Art. 15 to 18 and 21 DSGVO:
- Right of objection: You have the right to object, at any time, for reasons
arising from your particular situation, to the processing of personal data relating to you which
is carried out on the basis of Art. 6 paragraph 1 letter e or f FADP; this also
applies to profiling based on these provisions. If the personal data concerning you are processed
for the purpose of direct marketing, you have the right to object at any time to the processing of
personal data concerning you for the purpose of such marketing, including profiling, insofar as it
is linked to such direct marketing.
- Right to withdraw consent: You have the right to withdraw any consent given
at any time.
- Right of access: You have the right to obtain confirmation as to whether data
in question is being processed and to obtain information about such data and to obtain further
information and copies of the data in accordance with the law.
- Right of rectification: You have the right to request the completion of data
concerning you or the rectification of inaccurate data concerning you in accordance with the
law.
- Right to erasure and restriction of processing: You have the right to request
that data concerning you be erased immediately or, alternatively, to request a restriction of
processing of the data in accordance with the law.
- Right to data transferability: You have the right to receive data concerning
you that you have provided to us in a structured, common and machine-readable format in accordance
with the legal requirements or to request that it be transferred to another responsible party.
- Complaints to the supervisory authority: You also have the right, in
accordance with the statutory provisions, to lodge a complaint with a supervisory authority, in
particular in the Member State of your habitual residence, your place of work or the place of the
alleged infringement, if you believe that the processing of personal data relating to you is in
breach of the DSGVO.
Created with free data protection generator.de by Dr. Thomas Schwenke
